EV charging helps property owners boost NOI and new data is showing how. A recent Greystar survey found that a third of multifamily residents are interested in or won’t rent without EV charging. And they’re willing to pay an average rent premium of $66 for it – up 10% from last year.  

That might not sound like much, but across a 300-unit property, that’s almost $250K in added annual revenue. Apply a 5% cap rate or scale that across your portfolio, and the upside is significant.

Invest in Amenities Without the Expense 

In today’s tight market, property owners want to add high-value amenities, but it’s hard to justify steep investment costs.

EV charging can be complex and capital intensive. Third-party ownership models remove the financial and operational burden, while keeping the benefits. They allow you to offer the amenity without increasing your operating expenses, similar to how communal laundry or internet service is offered through a partner. For EV charging, the third-party owner funds, installs, and maintains charging at your properties.

You get an amenity that helps you stay competitive, without the capital and operating expenses or management burden. And through this type of model, your partner is incentivized to provide a seamless experience that keeps your residents happy.

Why EV Charging?

EV adoption is growing fast – over 1 million EVs were sold in the U.S. in the first nine months of 2025 – and the best way to charge an EV is at home. Unlike fueling a gas car at the pump, EVs charge where they’re parked for long periods – similar to charging a phone overnight.

That’s why residents want access to charging where they live. Properties that don’t offer charging risk missing out on a growing demographic of renters.

About 3V Infrastructure 

3V Infrastructure is an investor that fully funds, installs, owns, and maintains EV charging across multifamily portfolios. We eliminate the steep upfront and ongoing capital expense of building and operating charging infrastructure. You take on zero risk while benefiting from increased occupancy, retention, and NOI. 

It’s a win-win: residents get the amenity they want, and property owners benefit from higher occupancy and retention without the cost.