EV adoption in the U.S. is rapidly accelerating, and property owners need to pay attention. Over 1 million EVs were sold in the U.S. in the first nine months of 2025 alone, with Q3 becoming the strongest quarter ever for EV sales. While the expiring federal tax credit may cool Q4 numbers, the momentum is undeniable, and there is now a record number of EVs on the road.  

Globally, more than 1 in 5 new cars sold today is electric. Ten years ago, it was fewer than 1 in 100. Even if growth plateaued now, the world is on track to reach 100 million EVs by 2028. And with new models and price drops coming, an EV boom is expected in 2026. 

Automakers Shift to Affordability 

Automakers are moving away from large trucks and SUVs, focusing on lower-priced models. The Chevrolet Equinox EV, priced at just $35K, is the best-selling non-Tesla EV in America right now. The soon-to-be released 2027 Chevrolet Bolt EV will start below $30K, Ford announced a $30K electric pickup, and Slate Auto backed by Jeff Bezos is debuting an electric truck starting at $25K.  

But the biggest shift is yet to come: 2026 is expected to be the “Year of the Used EV.” A wave of off-lease vehicles will enter the market, pushing used EV prices toward true parity with gas cars. EVs aren’t coming – they’re already here and they’re becoming mainstream, with prices that can cater to all consumers.

The Real Gap in Charging 

Public charging is improving and removing the pain points of long-distance travel. For those on the road who rely on the “gas station” model for charging, the number of fast-charging ports have tripled in the past 3 years to more than 60,000 nationwide. The adoption by automakers of NACS adapters and Tesla opening their Supercharger network to other automakers has made road-tripping in an EV easier than ever.  

But for most drivers, home charging is what they really want, and this is where the gap is widest. Over 80% of charging happens at home because it’s the most convenient, affordable, and reliable way to charge. But with only around 5% of apartments offering charging, millions of Americans who live in multifamily homes don’t have access to at-home charging. 

Property Owners’ Opportunity 

While EVs are accelerating, the rental market is slowing. Rent growth is declining, and owners are fighting harder for occupancy. According to CoStar, three of the five most significant monthly rent drops in the past 15 years occurred this August, September, and October. 

At the same time, resident demand for EV charging continues to rise, and renters are increasingly willing to pay a premium for it. Many are even filtering apartment listings by EV charging availability, meaning properties without charging risk falling off a renter’s search entirely. 

This creates a clear opportunity for property owners: EV charging helps properties stand out, attract and retain residents, thus increasing NOI. 

Removing the Expense and Complexity 

Investing in amenities like EV charging can be costly and complex. But with a capital partner like 3V Infrastructure, it doesn’t have to be. 3V fully funds, installs, owns, and operates charging across your entire multifamily property. So, you can offer a charging amenity without the added cost or operational burden.  

Whether you’re looking for a capital partner to strategically deploy charging across your portfolio or you simply haven’t had the bandwidth to prioritize EV infrastructure, 3V Infrastructure can help.