From global trade tensions to shifting policy signals, we’re in a moment of great market uncertainty. In moments like this, it’s important to focus on what remains clear and undeniable: EV adoption is accelerating, and with it, resident expectations are changing.

EV adoption is increasing: Despite market uncertainty and shifting incentives, EV sales hit record highs in 2024 and rose nearly 11% in Q1 2025 compared to the same time last year. This is especially meaningful as Tesla sales, the largest supplier of EVs in the U.S., dropped 9%.

EVs are getting cheaper, and the experience is getting better: Battery prices saw their sharpest annual drop last year since 2017, driving down the cost of EVs. Automakers are expanding their EV lineups, and a flood of used EVs is about to make EV ownership even more accessible. At the same time, range anxiety is fading, charging networks are expanding, and features and performance are improving. As EVs become more accessible and appealing, more drivers are making the switch.

In uncertain times, consumers double down on value: Consumers are looking for options that lower costs and improve quality of life. EVs deliver both, and as EV adoption grows, multifamily residents increasingly expect at-home EV charging.

That expectation is already influencing where people choose to live. Thirty-two percent of residents surveyed said they are interested in or won’t rent without EV charging. Reliable at-home charging has become a competitive differentiator for multifamily properties.

At the same time, today’s high cost of capital forces property owners to strategically choose how capital is allocated. Building and maintaining a reliable charging network across a property portfolio comes with high upfront and ongoing costs—both financial and operational.

EV charging has become a need-to-have amenity that is critical to increasing NOI and staying competitive, and the criticality continues to rise as EV sales continue to grow for all the reasons outlined above.

That’s where 3V comes in. We fund, install, own, and operate Level 2 charging infrastructure at no cost to property owners. We maintain the infrastructure long-term and expand charging as demand grows. Property owners keep their capital focused on core investments, while gaining an in-demand amenity that helps attract and retain residents. Because we only benefit when residents actually use the chargers, we’re incentivized to keep the experience reliable, convenient, and affordable. EV charging isn’t a core business for most property owners, and with the right third-party ownership model, it doesn’t have to be.

In uncertain markets, the smartest investments are the ones that future-proof your assets while preserving capital. As EV adoption is poised to increase, acting now on charging lets you meet rising resident demand and stay competitive. Working with a partner with the right model, like 3V, can help you do that.